Do you know The Ordinary, the cosmetics brand you see everywhere?

The Ordinary brand is part of the Deciem cosmetics group, which houses a dozen beauty brands. A group that has continued to grow in six years. Despite some hazards, and in particular the death of its founder, the enigmatic and controversial Brandon Truaxe, who died at the age of 40.

The Ordinary: the clean beauty DNA of the cosmetics brand

With its minimalist marketing and its products with short formulas, Online The Ordinary Products in Pakistan, created in 2013 in Canada, is attracting more and more French women looking for a vegan beauty routine that really meets the needs of the skin. An almost tailor-made routine thanks to a wide range where each skin problem finds its solution.

No chewing, no promises, but only products with refined formulas packaged in vials reminiscent of apothecaries.

The Ordinary: concentrations of active ingredients and short formulas

The most novices among us in cosmetics (and in English) will perhaps pass their way, that said, in front of the minimalist packaging which displays in English on the front of the packaging the generic name of the product (of salts, acids and other active ingredients in the formula). No promises written in large letters, only the active ingredients contained in the cosmetic. First reaction in front of a box: "2% hyaluronic acid...But...what is this acid for?"

To guide its customers, the brand, present in a few corners and pop-up stores, specifies that the sales staff are trained to support consumers and explain to them the molecules and products best suited to their needs.

"On deciem.com, our Customer Happiness team is also available via the "Contact" tab, which allows everyone to fill out a quick form specifying their skin's needs, potential intolerances, or upload photos, so that our team can offer a complete routine and/or suitable products (within 72 hours)"

In short, the brand is aware that it is not always easy to tackle the clean beauty market, without at the same time engaging in educational actions to inform customers about the functioning of the skin and its needs.

The Ordinary: what does the brand offer?

At Ordinary, skin care, do you want it, here it is. In cream tube formats or apothecary-style drop-by-drop bottles, it's hard to miss the care perfectly formulated according to your needs.

Victims of imperfections will easily turn to Niacinamide 10% + Zinc 1%.

According to the brand "A product is sold every 6 seconds in the world".

"The formula is ultra-concentrated in vitamins and minerals to fight blemishes and skin inflammation. Niacinamide (Vitamin B3), here highly concentrated (10%), reduces the appearance of blemishes and enlarged pores. This formula contains also zinc salt of pyrrolidone carboxylic acid which helps regulate sebum production", explains the brand.

In terms of skin hydration, the brand's other flagship product is "Hyaluronic Acid + B5", it is a moisturizing serum. "The presence of Vitamin B5 reinforces the hydration of the skin's surface." As for the advice for use, it is advisable to apply a few drops to the face, morning and evening, like a classic serum for the face.

Finally, in terms of care, The Ordinary offers a whole range. The example with the "2% Salicylic Acid Mask". This is an anti-blemish exfoliating mask.